Off the Wall

Innovations Biggest Barrier

AnotherTrail evaluates innovation. Over a decade or more we have helped start-ups expand into Europe. We first evaluate the proposition, the messaging and pricing; share with our trusted audience and if the green light shines we initiate the sales process, gain the first customers and bring in the routes-to-market. A true story.  One start-up has …

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The Perfect Technology start-up

For 12 years we have been the glue between new technology start-ups and a growing audience of potential customers. These customers could be end-users, smart systems integrators and even investors, who now trust AnotherTrail to deliver innovative technology. Within our service is the actually act of selling; bringing that first customer on-board and creating the …

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AnotherTrail’s European Engagement – Compas Playbook

For a technology start-up…. ……entering the European market can be a daunting experience. Different cultures, languages, routes-to-markets need to be correctly appraised. Different price models, import regulations must be accommodated. Does your messaging fit the target market? Can your  pre/post sales support this environment and can back-office logistics deliver? And once that is done you …

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